The College Republicans know that GOP's anti-gay stancies are hurting it with younger people and they trying to changing their marketing strategies, rather than their policies

From a recent-released College Republicans report:

It is important for Republicans to bear in mind that young voters warmed to President Obama long before his position on gay marriage “evolved,” and that there is no consensus in either party on the issue. Additionally, there is a “middle ground” approach of letting states decide the issue, a position that has been espoused by some prominent Republicans like Marco Rubio. Nonetheless, there is hardly an appetite from this generation to see the GOP crusade against same-sex marriage. 

In the short run, as we wait for the Supreme Court rulings on the Defense of Marriage Act and California’s Proposition 8, the best course of action for the party may be to promote the diversity of opinion on the issue within its ranks (after all, for quite some time, former vice president Dick Cheney was to the left of President Obama on same-sex marriage) and to focus on acceptance and support for gay people as separate from the definition of marriage. 

Where the Republican Party will run into the most trouble over this issue is when it is not winning on any of the more prominent issues, either – the economy and spending. If a candidate is compelling enough on economic opportunity and spending, they may well be able to overcome a difference of opinion with young voters on same-sex marriage.

Yep. They are scrambling to stay relevant in 2013, with a whole generation that grew up with out and proud gay people in their lives.  This party of Abraham Lincoln that fancies itself as the "freedom" and "Constitution" party but, in reality, has devolved into a supporter/promoter of racist, sexist, anti-immigrant, and homophobic policies.  In another words, now the GOP tries to win elections based on fear, appealing to the baser instincts of mankind. And that my friends is truly sad.